Cars | 16/04/2013

Duster sales took off and Renault doubled profits in Brazil in 2012

The SUV`s success helped the French automaker grow four times more than the market average last year

By Marcela Ayres,

Renault Duster Tech Road, a limited series launched by the French automaker in 2012: model was the best seller in the SUV category last year

São Paulo – In the year in which the Renault Duster secured the spot as the highest selling SUV in the country, the French automaker saw its profits double around here.  In 2012, Renault earned 440.2 million reals in Brazil, compared to 214.8 million reals earned the previous year.  During the same period, the company's net revenues increased 23.5%, reaching 9.8 billion reals.

The automaker also increased the number of vehicles with registered license plates to 241,573 units – a 24.3% increase in the annual comparison, four times higher than the market rates in general.

The expansion allowed the company to increase its share among the sector giants by 1 percentage point, swallowing up 6.7% of the market share.  The automaker was able to maintain its position in the club with the five largest companies in the sector, behind Fiat, Volkswagen, GM and Ford (the last two lost market share last year).

In a balance published in the Diário Oficial do Paraná newspaper, Renault attributed the result to an expansion and renewal strategy of the new product line.  Besides putting 46,904 SUV Duster units on the streets – the second placed SUV in the category, the Ford Ecosport, did not reach 40,000 units – Renault launched the new Clio, besides the Fluence GT, Sandero GT Line and a new line of motors in the country.

The company also pointed out the expansion of 15% of the commercial network.  The company ended the year with 235 authorized dealers.

In 2012, Renault began an investment program in order to advance its production in Brazil.  With and investment of 500 million reals, the automaker increased the capacity of the Ayrton Senna Complex, in São José dos Pinhais (PR), from 280,000 to 380,000 vehicles per year.

The project, which was finalized at the beginning of this year, privileged the Duster, Sandero and Logan models.  With the current infrastructure, Renault is able to manufacture on car per minute.  Its factory taht manufactures light commercial vehicles continued with the same capacity as before: 60,000 vehicles per year.

The amount spent by the automaker is part of the 1.5 billion reals investment plan for the period between 2010 and 2015.  Due to the expansion, Renault predicts that its number of employees will “keep growing” - since 2011, 1,000 new job posts were opened.  Today, the company has 6,300 direct employees.


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